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Abba Representaçōes, Lda
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Sales & Merchandising

Our Sales & Merchandising team has vast expertise within the retail, wholesale and general trade arena. A national structure of sales managers, field marketers and merchandisers with representation in all major centres throughout Mozambique: Maputo, Beira & Nampula.

The company provides local and international manufacturers the opportunity to outsource trade marketing, field sales, merchandising & supply chain functions in addition to ensuring consistent volume & profit growth. 

Field Sales Support Team 
  • Highly motivated mature and professional sales people
  • Long standing relationships to secure meaningful sales and maximum shelf space from independent traders, retail and wholesale
  • Focused services to the country areas



Merchandising Support Team
  • Well-trained team of permanent and outsourced merchandisers
  • These efficient and motivated team members are regularly subjected to refresher courses and constantly made aware of both Customer and Principal requirements
  • Category objectives – Forward Share – Current Promotions – Gondola Ends 
  • P.O.S – Wet Demo´s etc.


Warehouse Liaison Management
  • Regular visits to warehouses by management
  • Establish model stock holdings
  • Allocation awareness
  • Returns investigation / minimise returns
  • Strategic Alliances
Copyright © Abba Representações Lda, 2013                                                                                                                                                                                         Designed & Maintained by [infinito] 
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